Marketing Information Resources in MINDEF Library & Info Centre

Brunei Darussalam

Hajah Rosnani Binti Haji Yaakub

Senior Librarian, MINDEF Library & Info Centre, Ministry of Defence, Brunei Darussalam

Title: Marketing Information Resources in MINDEF Library & Info Centre

It discusses the marketing concept of information resources of MINDEF library and info centre covering various topics. It defines the mechanism how to market the information resources and the current approach, such as the customers priorities, expectations, individual response, relations, quality of service, professional skills, competencies and value added service. The objective of the service should be the value added according to the current requirement of the users. Therefore user priorities, expectations, and needs should be taken into account.

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